Business Systems Architect

What To Do When Everyone’s Shouting?

In today’s marketplace, all your competitors are fighting hard for your market’s attention. All as it should be inside the framework of capitalism.

But what do you do when shouting louder just doesn’t work? What do you do when longer messages just get discarded, or worse avoided altogether by your audience?

A client tells me that his market just doesn’t pay attention, no matter where he tries to reach them. He’d tried direct mail after newspapers and magazines had failed him. He even tried radio ads. Then he relented and went online, and tried Google and Facebook ads. Then he tried Youtube ads. Nowhere could he find any traction.

I took one look at his advertising and knew what was going wrong.

His advertisements were saying too much, and were making too many promises, and were much too loud. People just ignore that kind of ads nowadays.

The problem, in a nutshell, is this…

You Are Not Pithy Enough!

Quick example…

Here’s what I do…

I Get You New Clients.

Using Paid Traffic For Effectively No Charge.

What do you do? Can you sum it up neatly in two sentences? What about your product? Can you sum that up in one or two sentences?

 

Leave a Comment

    • theprimate
    • August 21, 2015
    Reply

    Psychologically examining, What makes a consumer switch brands?

    • Reply

      ed: There is largely no brand loyalty anymore. People may switch just because something else was cheaper to get. People switch because a cheaper alternative was offered, or a free sample was offered.

      Unless there is strong loyalty that’s pre-established, people will switch for the flimsiest of reasons.

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