My son’s old enough now to have asked me, “Dad, how does this investing thing work?” Investing – What a beautiful thing! What a generous, sacrificial thing to do. If it were up to me, I’d have every single person…
You are a seller. The odds are stacked against you. Your buyers have choice. The bigger your market, the more choice your buyers have. They must be drawn in, seduced and sold to. Or else their money is going elsewhere.…
In today's marketplace, all your competitors are fighting hard for your market's attention. All as it should be inside the framework of capitalism. But what do you do when shouting louder just doesn't work? What do you do when longer messages just…
1. Never Chase the Client Everyone craves the feeling of having found and acquired something that others can’t. That they are worthy of taking advantage of an offer that would not be made attainable to a lesser person. They want…
This is a continuation of a previous post that lists the Reasons #3 and #4 for not having enough sales. Check it out here. Reason # 2: They just aren’t turned on by your offer enough In other words – your offer…