If you have been running an online or offline business, you may have noticed how it is getting increasingly harder to get a new client. How it is getting exponentially more expensive to advertise. How it is getting so much more difficult to get anyone’s attention. And how people are so much more skeptical.
As I often tell my clients, “You are competing with Kim Kardashian for attention. And you are competing with Warren Buffet, or Steve Jobs for trustworthiness. Those competitions aren’t easy to survive. Especially since you can never out-spend them.”
So here’s a list of five major mistakes that you could be making right now, that are costing you money, as well as clients…
#5. Are You Trying To Sleep With Them On The First Date?
Imagine meeting a beautiful girl.
If the first words out of your mouth are, “Do you want to sleep with me?”… chances are you are going to end up with a drink in your face. That is NOT the first offer you want to be making to her.
But if you say something along the lines of, “Hey! I’m Jake. I think you are cute, and I’d like to know more about you. Do you want to go get a cup of coffee?”… then your odds of succeeding just went up dramatically.
You would never ask someone to sleep with you right off the bat.
Yet that is exactly what you do with your customers. They enter your website, or your shop, or your outlet, or your store, and you tell them to buy your core product from you.
Not the smartest idea ever!
What you want to be doing is this…