If you can say something in one sentence, don't use two. Don't use ten words if three will do. Why? Because it's easy to read. Or hear. And comprehend. But most importantly... ONLY short, and on-the-point messages get remembered.
If you have spent any amount of time reading what marketers say, and what gurus say, you have probably come across the term "sales funnels". The idea behind this "sales funnels" concept is simple… If someone buys a product or…
Who in this world does NOT need to sell something? Whether that is a product, a service, an offer, an idea, or even a person… everyone’s selling something. Or someone. Let’s quickly itemize a few kinds of people or organizations…
You are a seller. The odds are stacked against you. Your buyers have choice. The bigger your market, the more choice your buyers have. They must be drawn in, seduced and sold to. Or else their money is going elsewhere.…
1. Never Chase the Client Everyone craves the feeling of having found and acquired something that others can’t. That they are worthy of taking advantage of an offer that would not be made attainable to a lesser person. They want…
This is a continuation of a previous post that lists the Reasons #3 and #4 for not having enough sales. Check it out here. Reason # 2: They just aren’t turned on by your offer enough In other words – your offer…
One of the most frequently asked (and pondered, and worried over) questions in business is this… Why Don’t We Have As Many Sales As We Want? You have a great product. You provide great after sales support. Certainly way better…