Business Philosophy
Let's talk about how to get into flow. Story from this morning... Last night, before I went to sleep… I had a plan mapped out for the things I was going to do today. I wanted to get some client…
Attention is everything. What is unseen counts for nothing. You could have the greatest product or service in the world, but unless your audience knows about it, there will be no sales. No sales equal no revenue equal death of your…
If you can say something in one sentence, don't use two. Don't use ten words if three will do. Why? Because it's easy to read. Or hear. And comprehend. But most importantly... ONLY short, and on-the-point messages get remembered.
It often happens when a man is traveling alone and has some time to reflect upon his life, he begins to acknowledge what truly matters in life. And what matters in life is what is truly missed away from the…
If you have spent any amount of time reading what marketers say, and what gurus say, you have probably come across the term "sales funnels". The idea behind this "sales funnels" concept is simple… If someone buys a product or…
Take one look at the steeply rising cost of advertising on all media, it's a wonder any entrepreneurs and small businesses even attempt to advertise at all. While the barrier to entry is universally lower, the cost of delivering your message…
Who in this world does NOT need to sell something? Whether that is a product, a service, an offer, an idea, or even a person… everyone’s selling something. Or someone. Let’s quickly itemize a few kinds of people or organizations…
My son’s old enough now to have asked me, “Dad, how does this investing thing work?” Investing – What a beautiful thing! What a generous, sacrificial thing to do. If it were up to me, I’d have every single person…
You are a seller. The odds are stacked against you. Your buyers have choice. The bigger your market, the more choice your buyers have. They must be drawn in, seduced and sold to. Or else their money is going elsewhere.…
In today's marketplace, all your competitors are fighting hard for your market's attention. All as it should be inside the framework of capitalism. But what do you do when shouting louder just doesn't work? What do you do when longer messages just…
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