Attention Isn’t A Choice
Attention is everything. What is unseen counts for nothing. You could have the greatest product or service in the world, but unless your audience knows about it, there will be no sales. No sales equal no revenue equal death of your…
If you can say something in one sentence, don't use two. Don't use ten words if three will do. Why? Because it's easy to read. Or hear. And comprehend. But most importantly... ONLY short, and on-the-point messages get remembered.
Take one look at the steeply rising cost of advertising on all media, it's a wonder any entrepreneurs and small businesses even attempt to advertise at all. While the barrier to entry is universally lower, the cost of delivering your message…
In today's marketplace, all your competitors are fighting hard for your market's attention. All as it should be inside the framework of capitalism. But what do you do when shouting louder just doesn't work? What do you do when longer messages just…
This is a continuation of a previous post that lists the Reasons #3 and #4 for not having enough sales. Check it out here. Reason # 2: They just aren’t turned on by your offer enough In other words – your offer…
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